Press Release Nathalie Bauters has been appointed as MINI Communications Manager for BMW of North America, LLC, effective October 1, 2008. Nathalie joins from Chrysler LLC. While there she was Manager, Product and Marketing Communications with responsibilities for international auto shows and driving events, and before that Marketing Manager for SRT and Motorsports. She will report to Tom Kowaleski, Vice President of Corporate Communications for BMW of North America, LLC. Read the rest of this entry »
BMW is reacting to the sagging economy and rising fuel prices with two small crossovers, the BMW X1 and Mini Crossover Concept, says CEO Norbert Reithofer.
He said the old product plan, which included the now discontinued X7 SUV, would not have generated sufficient growth through 2013.
A production version of the four-seat Crossover Concept is expected to go on sale in 2010.
The X1, based on the 1-series car, is expected to go on sale in the United States by 2010 or 2011. Reithofer said the X1 will be a volume vehicle rather than a niche car such as the larger X6 crossover.
Other BME projects include the new diesel 3 series and the Project 1, which are more target to a broader market.
[Source: Automotive News]
CNET posted a video about the 7 Series Active Hybrid from the Paris Motor Show
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